Editor or Proofreader

Clients and prospects are influenced not only by the content in a company’s communications, but also by the way it is presented. Studies have shown that clear copy and the use of good grammar, correct spelling, appropriate punctuation, and proper syntax in business communications help instill a sense of confidence and trust in the business

While Editor and Proofreader are often used interchangeably, they are not the same.

A Proofreader focuses on words:

      • Ensures there are no grammar, spelling or punctuation errors
      • Checks line breaks
      • Reviews consistency and continuity of visible elements such as cross-references and captions
      • Ensures there is no deviation from provided style guides

An Editor enhances the effectiveness of the communication

      • Reviews content and presentation in addition to standard proofreading
      • Ensures material being presented is consistent and correct
      • Reviews copy for relevance, clarity and appropriateness
      • Considers content, language, style and design to support credibility and effectiveness of the communication
      • Recommends changes where warranted to ensure the intent and voice of the message are maintained

Whether a message is in hard copy or digital, the role of a professional proofreader or editor is to provide an objective in-depth review of the material in order to catch errors and inconsistencies, thereby helping a company ensure that it is perceived as caring, reliable, and respectful of its clients.